learnings

• Aligned research with business vision to set priorities. For my persona research, I learned to strategically design survey and interview questions to target certain aspects of user behavior and to ensure findings directly support business objectives. This allowed me to prioritize key user insights that drove product success.
• Collaborated with stakeholders new to UX by effectively communicate the value of UX research. I learned to clearly explain the research timeline and its role within the product development cycle to foster a collaborative environment and enhance the integration of UX practices.
• Delivered multi-modal findings, such as statistical data (e.g., success rate, net promoter score) and qualitative quotes, to ensure the insights were accessible and actionable for all stakeholders and thereby facilitate informed decision-making and improved product outcomes.
• Gained practical expertise by working alongside industry professionals, learning enterprise-specific approaches for effectively conducting UX research in a complex business environment.